Showing posts with label Embrocation. Show all posts
Showing posts with label Embrocation. Show all posts

6.28.2010

230: Two Point Five


I read on the Velocepede Salon that someone was looking for Volumes 1 and 2 of Embrocation the other day. That made me smile, for a moment, but then it made me cringe in horror as to what they might think when they saw them. The really fun one was the next person to respond that he even had Volume 2.5 and that it was a "smaller supplement that was issued because there was so much time between 2 & 3. " Anyway, here is the post if you want to see it (or have some early Embrocations that you want to give to the person in want.)

It made me think about that issue, 2.5. And that it did come out for just those reasons. I wanted to make something quick and dirty and get it out fast. All the content was there at that point, but it still needed to happen. I think it might have been our man Gustavo (whom you will see more of later this week) who really put it to us to do this "supplement" - what a great word. The whole of the 250 issues that were printed fit into my backpack - almost- I had to carry one box. But, it really does not matter at that point, when you are riding that one home. Weight, it really is not on your back, or shoulders at that point.

There are a few original pieces in that little guy though, and when I opened it up, there were more than I remembered. What did I remember about the whole situation was this: I needed to get an issue done, something - anything before I went over to Belgium to hang out with Molly and see the racing scene there. I knew that trip would spawn, or spurn, or spurt a whole mess of new content and if I did not get this stuff out (to keep going) that would not be good - all these stories piling up on top of one another.

But it was also an exercise in getting something done. In film school my friend Alex had this quote, and he used it all the time, with whatever he was working on. It went something like this:
No matter what you are working on, if you see the project through to its completion, whatever that is, it cannot be a failure. I'm paraphrasing it, or at least getting the wording wrong, but it really has been one of these monikers that sticks by. When you get to that point where you struggle with something, throw your hands up and go "Why the fuck am I doing this anyway." That is when I remember Alex. (He now makes actual films - about Uganda - in Uganda).


Jesse Lalonde did the above piece. It is about him breaking his shoulder over a barrier in Wisconsin. He does all the rad rad design coming out of the Trek world these days (that might be a bit of hyperbole as I do not know that for certain.) However, I do think that he did all the new Gary Fischer stuff. That is a good thing. He did the Lucador Shirt for us. Could possibly be my favorite Embrocation Shirt we have produced over the years.


This one got me in trouble. Not because I used the quote, but because it got misconstrued somehow. I wrote it down one night when we were talking late and drunken one night. Everyone was still basking in that post race glow that is easily enhanced by a few alcoholic beverages. The tongue was a little loose on just how awesome racing cyclocross is and Megan cut in with one of her usual hilarious and awesomely biting soundbites.

There was this. Words To Live By by Chris DiStefano. You could put together a whole book just based around the serious wisdom of this man. Someday (when he stops saying "you cannot print what I just said.") I'll compile that book. Until then, you are left with this. And since we are talking about CD, we might as well transition right into ZD. Zac put together this little start list that I am hoping is going to be used with the entirety of the MFG Cyclocross Series this year. Especially the "Vanilla Ice T-Shirt" Category.


Ok, two more and I promise I will stop boring you with these things. The first one (below) is a photo of the always beautiful Queen of New England Cyclocross (just made that up) Maureen Bruno Roy. I think I took this one at Gloucester a couple years ago and it is a great photo because she is beautiful. But wait! There is more. Check out Richard Sachs' brooding look to the far right - Awesome! Then, to really capitalize on not only the New England Scene, but also the three full on Cross Era's that are represented there is one of the Keough's (Jake?) in the far left - presumably waiting to crush some unsuspecting Junior. Also, how did I not know that Mo was putting recipes out into the world?


Ok, almost done. The one that first popped into my head was this one. Mark McCormack and I were talking about it on the B2B ride a couple weeks ago. He had/has been writing some Training Tips and tricks for people getting ready for the B2B. Awesome event by the way. But Mark did this little piece for me about riding Sand. Which in terms of layout and everything turned out to be one of pieces that I have done over the years (years?)...

The little book was just an experiment. It was half the size of Embrocation and the print quality was not nearly as nice(honestly, I think Comp Cyclist was a little bummed.) But, on the other hand it fits neatly into a jersey pocket and has a few snapshots that were not included elsewhere. So, if you have one that is pretty great because the one above is the only one that I've got.

2.23.2010

195: Hashtag NAHBS

Mary Arida took these Polaroids of Perri Mertens at Gloucester a couple years ago. It features in the new issue that, allegedly, if all goes according to planned, will be done in the next couple of days for the NAHBS. Mary also works at NYC Velo, which, if you have not been there, is pretty much the coolest shop in NYC. And while you are there, you should say hi to Mary because she is pretty much the coolest mechanic in the coolest shop in NYC. Just sayin.

Perri and I have/had (till I moved out here) been racing together for a while now. She was part of the original crew with Harris Cyclery and as well, my ride to almost every race that I did in my first few years of racing cyclocross. She has also been the design behind a lot of what shaped Embrocation, not only the Harris kits but also the jumping off of what was the Embrocation site. So, I have Perri to thank for a lot of things.

But, that is not why I was thinking about Perri this past weekend. I was thinking about Perri this past weekend because my feet felt like they were melting off.

I do not know how it happened. Maybe when I was in the shower some of the Mad Alchemy washed down and over my feet? (I was trying out the Cinnamon one - HOT) The potent embrolient (as Ben Lieberson calls it) could have stuck to my sensitive average sized clod hoppers possibly? It is definitely possible because later in the day, while I was lounging around under the sheets thinking about how amazing it would be if I could actually drift off into a nap instead of thinking about the #NAHBS— I started to feel my feet burning....


Backup a Few Years.

Perri and I are sitting in her vehicle. There have been a couple of them but they were always sporty, and to my knowledge always VW's. Could be wrong about that. In any case, we had just done a few practice laps on the Sterling Cyclocross Course. It was freezing, let me tell you. Fresh snow had neatly blanketed the entirety of the course overnight.

As Perri and I contemplated our race clothing choices in the car she turned over a brand new Speedstick shaped aplicator of Greyhound Juice. "You ever used this stuff?" My response I am sure was muffled, as any cyclist knows, you never want to be in a situation where a new subject is broached and you are not an expert on it. "No, I have used the Sixtufit stuff, but not that."

"Do you think it would work on our feet. Mine are freezing." And then we proceeded to smear the stuff all over our feet. Well, she smeared it on hers and I on mine, but you probably figured that much. The funny thing is that nothing happened. Nothing happened so much that as we returned to the car much later, after her Elite Women's Race we both commented on the fact that nothing had happened. Or maybe, and the details are a little foggy at this point, nothing happened so much that we forgot about it entirely.

Until we were about fifty miles down the road.

"I think we need to stop, my legs and feet are on fire. We need to figure a way to get this stuff off." We could not, needless to say, figure a way to get the greasy stuff off.

I guess, without getting too deep, that is kind how all of this has been. Just kind of rub it on and go. Hope for the best and maybe not burn your face off. Either way, I am excited for the new issue and to see some bikes this week. More previews to follow as I take off for the NAHBS tomorrow morning.

6.10.2009

082: Our Man Fran: Two Videos

I don't know if you, dearest readers, remember our good friend Steve Francisco? Well, Fran and I got to spend a lot of time on the road recently. While on this crazy adventure across the country I noticed a good number of things about our man Fran.


1) he calls his wife and kids everyday and talks about them non-stop. In fact, Ben and I took to calling him Worlds Greatest Dad from the back of the van. He even had a special space-age hook up for his laptop that would let him skype from the road. The Future?

1.5) he rides a sweet Seven. And a sweet Giant for that matter.



2) Steve runs the shit over at JDK. And while those fools may make fun of him behind his back for shaving his legs, drinking coffee, and then prancing around in the "spando" or "dex." But they obviously haven't had their legs literally torn off by him. I have. It hurts. Especially when he turns on you with said legs and pummels you about the head and neck with them...but that's another story...

3) The best part about Franny is that he knows what's up with the PROgram.


I have two videos for you that are examples of this. The first one, and I argue the more important of the two, is about the application of embrocation. The thing that stands out for me here is his actual application PROcess. Pay heed that his choice of embrocation can be found at the Embrocation Cycling Journal Store. I use the video below to not only illustrate the techniques, but also to let you know that next to the Russian Tea, this is my favorite Mad Alchemy product.**

Video #1



Recap:
-start with the sunblock. SPF4 works good. I guess. If you want some pro tan lines. Which I think you do.
-cover legs lightly with a smattering of embrocation. think: cat's tongue gently licking at your extremities.
-work it in to your legs, massage any areas that might be tender or sore from your previous days riding.
-repeat.


Video #2
The PRO way to utilize the vents in your helmet.
Watch.



Couple Things to note:
-Glasses go on the outside of the helmet straps. Justin Spinelli told this to me over and over the last time I rode with him. I don't know what it is, but I can't do it. They have to go on the inside or it just doesn't feel right. Just sayin.

- Would also like to note the Icehouse Football in the background. You only get to see it for a second or two, but damn if it isn't worth it. Yes, we were in West Virginia.

Thanks to Steve for his help with these videos.

** But the embrocation is almost as good as the stuff we just teamed up to create. Wait for it. Seriously its that good.

2.27.2008

Head to Head: Rapha vs ATOC: Stage One


Left Portland for another amazing city, San Francisco. Was lucky enough to get to travel with the Rapha Continental crew. Good dudes. Check that. Pretty fucking great dudes. I have a feeling that you may be seeing more of the Embrocation/Rapha/Good Dudes team-up action.

Just a feeling.

Friday
4am: Daniel calls to sing me awake with Eazy-E. It works.
9am: Welcome to San Francisco. Your bike boxes will not fit in a cab.
11:00am: Tacos and burritos sate Daniel, Ira and I.
11:15am Trystan works iphon magic, shows up with van.
12:45pm: In 'n Out Burgers. Shake. No Animal Fries please.
1:30pm: Driving the KOM of Stage One: Tour of Cali Down Bronco!
3:30pm: Put together bike. Show off Embrocation to C. Milliman.
5:30pm: Meeting about ride next day...100+ miles. yikes.
5:32pm: Meet Radio Freddy.
7:30pm: Head to dinner in SF. Italian. Carbo load.
7:35pm: Waitress sees we're rowdy and puts us in back. Way back.
9:30pm: Model Rapha clothes to self and get to bed early.

Check the next days ride here: Velodramatic
I was hidden too deep in the pain cave behind Ira. If Thor (the god of Thunder) had two hammers, they would be this dude's legs. Over the Cattle grates and through the KOM.